Southern Center for Human Rights

Southern Center for Human Rights

Southern Center for Human Rights

Overview: The Southern Center for Human Rights (SCHR) is a nonprofit, public interest law firm dedicated to providing legal representation to people facing the death penalty, challenging human rights violations in prisons and jails, seeking through litigation and advocacy to improve legal representation for poor people accused of crimes, and advocating for criminal justice reform on behalf of those affected by the system in the Southern United States.

Purpose: We were introduced to SCHR executive director Sara Totonchi through Gerry Weber, a local legend in social justice civil liberties. At the time SCHR was more than 35 years old. Its identity and website were not reflective of the bold, fearless, and vital organization. We agreed to help.

Deliverables: Refocused messaging, new brand identity, cohesive graphic standards , print materials, website, and library of original photography. Later, we helped them write and edit their 40th anniversary book.

Results: SCHR funding and casework has expanded 33% since 2014.

Client: Southern Center for Human Rights
Client Team: Sara Totonchi, Renee Myers, Kathryn Hamoudah
Creative Direction: Kathi Roberts
Logo Animation: Doug Grimmett, Primal Screen
Photography: Artem Nazarov
Copy Writing: Margaret Anthony
Project Management: Nakita Pope
Design: Greg Hughes, Denise Brown
Website: Jaime Williams
Project Budget: $10,000
Fair Market Value: $100,000