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GTA production of Georgia Bar Association Charrette

Meeting at Primal Screen

Good Thinking, Inc. (501c3) began with a pilot project in 2011. We incorporated in September of that year and received Federal 501c3 status in May 2012. Later that year, we developed and launched a rebranding program for Atlanta’s City of Refuge. At that time, our model was all volunteer, but we were in debt.

With our launch of a rebranded Southern Center for Human Rights (SCHR) in 2013, we began asking nonprofits we served to make contributions to our organization. Good Thinking had successfully delivered upon product and promises to SCHR, and a gift from their Board paid off our debt. In Spring 2014, we were asked to help Ronald McDonald House Charities complete it public campaign to raise $18M to build a second house in North Atlanta.



Testing Blog with Slider

Blogging with a Slider

A blog is more exciting with rich media.

Revolution Slider is a great way to bring a blog to life.


Our process is thorough and logical. We follow the basic scientific method: research that leads to discovery that leads to solutions that we test and improve based upon results.

Simple is never easy, but our process is thorough and logical:

1. Define the communications challenge
2. Research client background
3. Assert a hypothetical solution
4. Test hypothesis through inquiry
5. Adjust hypothesis to align with desired goal
6. Develop communications strategy
7. Explore creative solutions
8. Test explorations against desired outcomes
9. Refine and test as necessary
10. Plan and execute an effective launch