AHIMSA House  |  Atlanta, Georgia  |  Children + Vulnerable Groups  |  ahimsahouse.org

Helping both the human and animal victims of domestic violence reach safety together.

AHIMSA House is respected and well known among Atlanta social service organizations, serving women and children, but it intentionally keeps a low profile for the safety of its clients. The need for its services grows each year: “It costs us approximately $500 to care for one victim’s pets. Often, our cost is much higher when victims have multiple animals, when we receive exotic or unusual species such as horses, and/or when animals require extensive veterinary treatment due to injury or neglect.”

THE CHALLENGE

Ahimsa House needed a contemporary and clear identity, tagline, messaging, and website to broaden general awareness and drive up volunteer and donor numbers. Ahimsa also wanted to share its rich trove of stories of pain and redemption and the work of its volunteers. These stories had to be handled with discretion and respect.

THE OUTCOME

Led by senior designer Shari Margolin and photographer Josh Meister, Ahimsa House allowed Good Thinking to make a direct, positive impact on some of the most vulnerable members of our society: victims of domestic violence and their pets. Public awareness, volunteer support, and donations have grown markedly since the launch of this work.

Helping both the human and animal victims of domestic violence reach safety together.

TEAM

Chelsie Nichole
Doug Grimmett
Josh Meister
Kathi Roberts
Matt Porter
Neil Fried
Shari Margolin
Toni Appling

Shari Margolin, project lead designer, created a contemporary and clear identity and website design that helped Ahimsa House broaden awareness in Atlanta.

Finished work included a new brand identity, tagline, information graphics, and graphic standards. Josh Meister created the emotional portraits. Neil Fried led the effort to film and produce videos, original music, and website.