Apple Seed Print

Overview: The Georgia Appleseed Center for Law and Justice is a nonprofit, nonpartisan, public interest law center with the mission to increase justice in Georgia through law and policy reform and community engagement. Georgia Appleseed is heroically efficient, addressing some of the most serious and intractable justice issues of the day by enlisting the volunteer services of lawyers and other professionals from around the state to improve public policy and law.

Purpose: For its tenth anniversary in 2015 Georgia Appleseed Center for Law and Justice need a refreshed brand and website as well as a short documentary to showcase its ten year of hard work and notable achievement.

Deliverables:  Brand identity, brand standards guide, print, clarified/unified messaging, responsive website and seven-minute documentary with original music.

Results: Funding and volunteer up 33% since brand refresh.

Client: Georgia Appleseed Center for Law & Justice
Client Team: Sharon Hill, Margo Gold, Patsy White
Creative Direction: Kathi Roberts
Logo Animation: Doug Grimmett, Primal Screen
Post-Production: Doug Grimmet, Primal Screen
Photography: Brian Merwin & Neil Fried
Film & Editing: Neil Fried
Copy Writing: Matt Porter
Art Direction: Kathi Roberts
Project Management: Nakita Pope
Design: Terry Combahee, Sarah Lawrence
Website: Neil Fried, Rail Road Earth
Music: Marc Chubb, Morehouse School of Music
Sound: Primal Screen
Project Budget: $10,000
Fair Market Value: $100,000