Overview: Led by Angela Royal from the Georgia Division of Family and Children Services, organizers wanted to expand mentoring and enrichment for the 1,800 children in care living in Fulton and DeKalb Counties. Ms. Royal’s valiant and kind leadership led to a campaign to promote the expansion within the Georgia Department of Human Services and throughout Fulton and DeKalb County schools. Securing a grant from the U.S. Department of Education, Ms. Royal brought in experts in mentoring and life enrichment to help. Good Thinking was tasked with giving her program a visual system worthy of her goals.

Purpose:  Promote expansion Georgia Division of Family and Children Services Mentoring & Enrichment Program and securing matching grant funding from Dekalb County, Fulton County, and the U.S. Department of Education

Deliverables: Program branding, animated logo, messaging, content, event invitation, event graphics, website, content, and promotional film.

Result: After a successful launch event in September 2015. At a public event launch in September 2015, Virginia “Ginger” Pryor, Georgia’s Director of DFCS told Good Thinking, told Good Thinking representatives, “This is the best launch of a state funded education initiative that I have witnessed in my career.” Sadly, organizers were unable to secure county funding necessary for a matching grant that would have enabled DFCS to continue the program. Tragically, Ms. Royal died unexpectedly in December 2015. She is survived by her devoted teenage daughter, husband and extended family. Georgia Appleseed Center for Law & Justice, for which Ms. Royal volunteered, presented her family with the Good Apple Award in Spring 2016. Ms. Royal was a articulate and passionate advocate for all children, especially those in state care. She is missed.

Client: Angela Royal, DFCS Mentoring & Enrichment Program
Client Team: Angela Royal and Leroy King
Creative Direction: Kathi Roberts
Design: Kathi Roberts, Douglas Harsch
Filmwork & Editing: Neil Fried
Photography: Brian Merwin
Content: Matt Porter
Project Management: Matt Porter
Music: Rail Road Earth Atlanta
Sound: Primal Screen
Project Budget: $5,000
In-Kind Value: $50,000
Volunteer Time: 450 Hours