we are diverse, interdisciplinary storytellers.
Founded in 2011, we are an unconventional integrated agency that generously shares time and talent. Good Thinking is a self-supporting nonprofit company that provides storytelling services for the social impact sector through fees for services far more affordable than for-profit companies can offer, while also providing living wage jobs for our team. We are an experienced community of people with the talent and motivation to serve the greater good by helping direct impact organizations showcase what they do best.
we listen, document, and connect.
To get to a great story, we seek insight and challenge assumptions. We review existing strategies, including content, outreach, SEO, donor engagement, and technology, to find the places where creative minds can work their magic to drive up revenues, attract great staff, and invigorate support. Because when all of your audiences recognize themselves in your mission, their deeper connections will move mountains for your cause.
We deploy our skills in journalism, branding, image, sound, graphic design, animation, and campaign integration to provide SERVICES across multimedia and omnichannel marketing tools.
Discovery
Investigation
Documentation
Brand Audits
Strategy
Charrettes
Content Creation
Branding
Writing
Design
UX/UI
Video
Animation
Photography
Sound
Project Management + Logistics
We believe in the CAUSES our client partners serve and support the organizations that we work for.
Equity
Education
Legal Affairs
Children +
Vulnerable Groups
Environment
We believe a solid METHODOLOGY is how greater stories are crafted to do greater good.
good thinking makes your story theirs.
If you are a social good organization who needs to tell a better story, revitalize your brand, or elevate your impact, we want to help.
If you’re a creative professional who wants to use your skill and talent to make a direct impact, we want to hear from you.