Georgia Appleseed | Good Thinking

Georgia Appleseed Center for Law & Justice | Atlanta, Georgia | Legal Affairs | gaappleseed.org

Increasing justice in Georgia through law and policy reform.

Georgia Appleseed is heroically efficient, addressing some of the most serious and intractable justice issues of the day. By enlisting the volunteer services of lawyers and other professionals from around the state, the organization improves public policy and law.

THE CHALLENGE

By 2016 Georgia Appleseed’s branding needed a refresh. We worked with the group to develop a new brand identity and website applied to a range of print and digital applications. Our reconceptualization reinvigorated its supporters and grew its volunteer and donor base in time for Georgia Appleseed’s 10th anniversary.

THE OUTCOME

Donations and volunteer recruitment increased dramatically: more than 40% in less than 5 years.

Increasing justice in Georgia through law and policy reform.

TEAM

Brian Merwin
Doug Grimmett
Kathi Roberts
Mark Chubb
Matt Porter
Nakita Pope
Neil Fried
Sarah Lawrence
Terry Combahee

The Good Thinking team clarified Georgia Appleseed’s brand and unified its messaging. The client gained comprehensive brand standards, a responsive website, and various print materials. GTA produced an 8-minute documentary film with original music by Mark Chubb of Morehouse’s Department of Music. That film was showcased at its 10th anniversary gala.

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Sharon Hill
Executive Director (retired), Georgia Appleseed

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