Southern Center for Human Rights | Atlanta, Georgia | Equity, Legal Affairs, Children + Vulnerable Groups | schr.org
The Southern Center for Human Rights (SCHR) is a nonprofit, public interest law firm dedicated to providing legal representation to people facing the death penalty, challenging human rights violations in prisons and jails, seeking through litigation and advocacy to improve legal representation for poor people accused of crimes, and advocating for criminal justice reform on behalf of those affected by the system in the Southern United States.
THE CHALLENGE
The SCHR brand identity no longer reflected the organization’s reputation and breadth. Its website design also was overburdened with vital but poorly organized casework and information. We aligned SCHR’s visual presentation with its high profile, helping to reframe its leadership in the minds of state and national supporters.
THE OUTCOME
SCHR funding and casework has expanded 33% since the launch of this new brand in 2013.
Framing the fight against mass incarceration, the death penalty, the criminalization of poverty, and racial injustice in the South.
TEAM
Artem Nazarov
Denise Shanté Brown
Doug Grimmett
Gerry Weber
Greg Hughes
Jaime Williams
Kathi Roberts
Margaret Anthony
Nakita Pope
Good Thinking worked with SCHR to deliver clear and consistent brand messaging, identity, and graphic standards which are rooted in growth, equity and humanity. Our team produced communications tools and a website, both featuring emotionally impactful photography by our lead photographer, Artem Nazarov.
Sara Totonchi
Executive Director, Southern Center for Human Rights
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