Georgia Appleseed Center for Law & Justice  |  Atlanta, Georgia  |  Legal Affairs  |  gaappleseed.org

Increasing justice in Georgia through law and policy reform.

Georgia Appleseed is heroically efficient, addressing some of the most serious and intractable justice issues of the day. By enlisting the volunteer services of lawyers and other professionals from around the state, the organization improves public policy and law.

THE CHALLENGE

By 2016 Georgia Appleseed’s branding needed a refresh. We worked with the group to develop a new brand identity and website applied to a range of print and digital applications. Our reconceptualization reinvigorated its supporters and grew its volunteer and donor base in time for Georgia Appleseed’s 10th anniversary.

THE OUTCOME

Donations and volunteer recruitment increased dramatically: more than 40% in less than 5 years.

Increasing justice in Georgia through law and policy reform.

TEAM

Brian Merwin
Doug Grimmett
Kathi Roberts
Mark Chubb
Matt Porter
Nakita Pope
Neil Fried
Sarah Lawrence
Terry Combahee

The Good Thinking team clarified Georgia Appleseed’s brand and unified its messaging. The client gained comprehensive brand standards, a responsive website, and various print materials. GTA produced an 8-minute documentary film with original music by Mark Chubb of Morehouse’s Department of Music. That film was showcased at its 10th anniversary gala.
READ MORE ABOUT THIS PROJECT ON OUR BLOG.

"We could not have been happier with our working relationship and the final product of Good Thinking. We want to also call out Mark Chubb of Morehouse College for his original music score."

Sharon Hill
Executive Director (retired), Georgia Appleseed

good thinking activates engagement.

We understand the value of social good organizations, and their power to change our communities for the better. So do you. That’s why we do what we do.

If you are a social good organization who needs to tell a better story, revitalize your brand, or elevate your impact, we want to help.

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©2020. Good Thinking, Inc. All rights reserved.
Good Thinking is a qualified 501(c)(3) tax-exempt organization. No part of this work may be reproduced in whole or in part in any manner without the permission of the copyright owner.
  • This field is for validation purposes and should be left unchanged.

©2020. Good Thinking, Inc. All rights reserved.
Good Thinking is a qualified 501(c)(3) tax-exempt organization. No part of this work may be reproduced in whole or in part in any manner without the permission of the copyright owner.
  • This field is for validation purposes and should be left unchanged.

©2020. Good Thinking, Inc. All rights reserved.
Good Thinking is a qualified 501(c)(3) tax-exempt organization. No part of this work may be reproduced in whole or in part in any manner without the permission of the copyright owner.