GreenLaw  |  Atlanta, Georgia  |  Environment, Legal Affairs

The animated short won a rare Gold Medal from the Society of Illustrators.

GreenLaw provided pro bono legal and technical assistance to environmental organizations and community groups throughout Georgia. Greenlaw invited Good Thinking to help refresh its brand with new videos, portraits, a website, and a range of print promotional materials.

THE CHALLENGE

GreenLaw relies on pro bono legal support but the costs of court filings, research, interviews, and associate legal costs are significant. Good Thinking’s campaign was designed to highlight the organization’s efforts statewide, particularly in places where environmental injustice has greatly harmed poor and underserved communities.

THE OUTCOME

The organization is not currently operating according to GuideStar.

The animated short won a rare Gold Medal from the Society of Illustrators.

TEAM

Angela Aquino
Artem Nazarov
Chris Sickels
Dan Skrok
Doug Grimmett
Jim Newbury
Lennie Mowris
Matt Berger
Matt Porter
Nakita Pope
Neil Fried
Sarah Lawrence
Symone Walker

Work included an acclaimed stop-motion animation by Chris Sickels of Red Nose Studios. GreenLaw supporter and REM lawyer/manager Bert Downs secured permission to use REM’s classic “Fall on Me” for that film. The stop-motion film is composed of handmade props, illustrations, and more than 400 individual movements captured on camera, then assembled into a 30-second short film.

Among the work delivered was a new website, pollution map, portrait photography, photo illustration, and print materials. Good Thinking also produced a series of PSA spots highlighting the organization’s environmental justice impact in Georgia.