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State Bar of Georgia  |  Atlanta, Georgia  |  Legal Affairs  |  duejusticedo50.org

Georgia Bar Rule 6.1: A lawyer should aspire to render at least (50) hours of pro bono publico legal services per year.

When the State Bar of Georgia approached Good Thinking for help, more than 35,000 pending cases needed pro bono lawyers. The “Due Justice. Do Fifty” campaign was designed to drive up participation in the State Bar’s pro bono volunteer program, encouraging the State Bar’s membership to meet the aspirational goal of performing at least 50 hours a year to pro bono legal work.

THE CHALLENGE

Under the leadership of Pro Bono Director Michael Monahan and United States Magistrate Judge Catherine Salinas, the State Bar of Georgia Pro Bono Resource Center needed a promotional campaign to increase pro bono participation among its 40,000+ active and inactive bar members.

THE OUTCOME

The campaign has been seen widely via social media and regularly appears in the State Bar’s monthly newsletter. On-going promotion of the campaign continues to bring new volunteers to serve pro bono needs throughout the state.

Georgia Bar Rule 6.1: A lawyer should aspire to render at least (50) hours of pro bono publico legal services per year.

TEAM

Angela Aquino
Artem Nazarov
Doug Grimmett
Emma Weldon
Ingrid Sibley
Kathi Roberts
Lauren Woods
Mary-Elizabth Harmon
Matt Porter
Moira Bucciarelli
Neil Fried
Sarah Lawrence

GTA kicked off its work with a day-long design charrette that drew more than 40 legal and creative professionals. The core concept for the campaign came from that charrette. Results included a 3-minute campaign film, an interactive volunteer recruitment site, a library of volunteer images and stories, editorial content, print ads, posters, social media posts, digital ads, and give-away premiums.
SUPPORT PRO BONO LEGAL SERVICE IN GEORGIA.
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Judge Catherine Salinas
United States District Court, Northern District of Georgia
Co-Chair of the Access to Justice Committee of the State Bar of Georgia

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